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CHANGE STARTS WITH YOU

New York City
May 1, 2017
WElcome to the 3rd Annual MM&M Transforming Healthcare Conference

Going Beyond The Pill

True transformation requires sharing ideas, data, AND new technology
among biopharma, payers, providers and patients

 Let's break down the silos. At MM&M Transforming Healthcare 2017, we'll identify the key technology that can help improve outcomes, showcasing examples of beyond-the-pill that have turned the corner not only in areas like adherence and support but also in reimbursement and rationalizing the cost of care. We will explore ways to create more connections and trust between bio pharma and the rest of the health ecosystem. And, since so much of what we learn in healthcare is through collaboration, come together to innovate for patients.

what's in store for 2017?

Leadership Image
Thought Leadership

We will be joined by over 20+ industry leading speakers from Pharmaceutical Companies, Pharma Marketing Agencies and BioTech Companies covering the ins and out on how to take your marketing strategies beyond the pill.

Innovation Image
INNOVATION

This not to be missed opportunity will provide the latest innovative and transformative pitches from start-ups to industry natives at this year's Battle of the Big Idea and Shark Tank sessions.

Networking
Networking

Join us throughout the day for key networking opportunities  at our breakfast, luncheon, and, cocktail receptions.
 
Want more networking?

Upgrade your conference ticket to include a night of celebration at the 2017 Top 40 Transforming Healthcare Dinner!

Highlights from 2016

See what you missed in 2016

 On May 5, 2016 the biggest players in the digiceuticals world—from health-tech startups, to the investor community, government and the giants in healthcare— came together to engage in another day of exploring ways to go beyond the pill at the 2nd annual MM&M Transforming Healthcare Conference. Watch our video highlights from our event.

2017 advisory board

MM&M has worked with our newly formed advisory board to bring you
cutting-edge examples of innovation and content that has been specifically curated for you

Stephanie Bova
stephanie bova

Head of Europe and Canada and head of global operations, digital accelerator, Takeda

Shween Gwee
Shwen Gwee

Director, digital customer insights, Biogen

Meghan Rivera
Meghan Lopresto-Rivera

VP, digital marketing, AMAG Pharmaceuticals

Joe Sheilds
JOSeph SHIELDS

Sr. director, global strategy & pgm mgt, AstraZeneca

KEynote speaker

Gautam Gulati, MD, MBA, MPH

Founder & CEO, Unusual; Adjunct Faculty, Johns Hopkins Carey Business School, Duke University Corporate Education, Singularity University; Medical Advisor, Klick Health

Dr. Gautam Gulati is a globetrotting expert on innovation. Over the past 20 years, Dr. Gulati has been helping organizations navigate amongst the tumultuous terrain of disruptive innovations. While on paper he is typically defined by the two letters that proceed his name "Dr", he is most valued for his diverse collage of experiences, interests, and skills spanning a wide range of industries that have come to represent his signature trademark as being simply 'unusual'. 

learn more
speaker

Daniel J. Gandor

Daniel J. Gandor, head of digital accelerator - USA, Takeda

Daniel J. Gandor is the US Head of the Takeda Digital Accelerator. In this role, Dan spearheads efforts to identify opportunities for game-changing digital disruption within healthcare in order to better support and activate patients in managing their diseases and treatments.

learn more
speaker

Deborah Profit

PhD, leader , Otsuka information technology, Otsuka Pharmaceutical

As the Leader of Otsuka Information Technology (OIT) at Otsuka Pharmaceutical Development & Commercialization, Inc. (OPDC) Deborah is responsible for both the R&D and Commercial arms of the Otsuka IT organization.

learn more

2017 AGENDA

*agenda subject to change

8:00 AM
To
9:00 AM

Breakfast and Registration

9:00 AM
TO
9:05 AM

Welcome Remarks

9:05 Am
To
9:30AM

Keynote: Pushing the Boundaries of Healthcare with
Tech Innovation

In this opening keynote we look at technology’s role in the evolution of healthcare and patient outcomes. Discover how nontraditional companies entering the healthcare arena are lending their tech savvies to deliver disruptive, low-cost healthcare solutions.

Speaker:

Gautam Gulati, MD, MBA, MPH, founder and CEO, Unusual; adjunct Faculty, Johns Hopkins Carey Business School, Duke University Corporate Education, Singularity University; medical advisor, Klick Health

9:30 AM
to
9:45 AM

Innovating the Engagement Journey with Data

This interactive session takes a pulse on just how data-driven the industry really is. Discover some of the most innovative uses of data and how pharma can leverage these insights to foster relationships and gain a better understanding of HCP and patients behaviors.

Join the discussion! Attendees will have an opportunity to be active participants by guessingstats in real time and using polling technology. The presenter will provide a
data download that will help pharma foster meaningful relationships with HCPs and their patients.

9:45 am
to
10:15 AM


SPONSORED
BY:

Intouch
Soultions

The Intersection of Data, Technology, and Medicine

Focused discussion on the convergence of data, technology, and medicine, and their
transformative impact on patients, providers and pharma marketers.

Panelist(s): 

Deborah Profit, PhD, leader , Otsuka information technology, Otsuka Pharmaceutical
Neal Welbourne, director of analytics strategy, Intouch Solutions

10:15 AM
TO
10:40 AM

Morning Networking and Coffee Break

10:40am
TO
11:10 AM

Teaching the Machines: How Biopharma Can Integrate AI

From its beginnings in business intelligence (Bi) to the latest developments in artificial intelligence (Ai), data is being empowered by tech to drive biopharma forward toward ever more informed insights all along the lifecycle. Building out your own data-science team requires a major cultural shift, however, while finding machine-learning partners who understand medicines is challenging, as well. Join us for a panel discussion with three biopharma veterans who can help you bypass the hype to answer the question, What does it really take to bring cognitive computing and other new data-science expertise into this industry?

Speaker:
Stephanie Bova, Head of Europe and Canada and head of global operations, digital accelerator, Takeda

Moderator:
Sara Holoubek, CEO, Luminary Labs

11:10 AM
tO
11:40PM


Sponsored
By:

Wunderman
Health

Becoming Curators of Content…Creatively

Creative ideas and execution for content marketing, as well an opportunity to assess, benchmark, and approve upon your current content marketing strategies.

Speakers:
Becky Chidester, CEO, Wunderman Health
Deborah Furey, SVP, data & analytics, Wunderman Health

11:40PM
to
12:10PM

Pushing Boundaries, Not Compliance

A regulatory perspective on the transformative opportunities that lie within technology and innovation, and how pharma can leverage these to push digital medicine forward.

12:10 PM
TO
1:10 PM

Lunch

1:10 PM
TO
1:50 PM

Battle of the Big Ideas

A series of short power-packed pitches focused on transforming healthcare. Presenters in this session compete for industry bragging rights as they present their innovative industry transforming ideas!

1:50 PM
TO
2:20 PM

Building a System for Innovation

Large healthcare organizations follow many paths to building a systematic innovation capability for digital health. This panel explores how leaders in different business areas can move beyond ad hoc innovation by creating more structure and governance, while fostering a strong entrepreneurial spirit among employees and external partners.

Panelist(s):
Joseph Shields, sr. director, global strategy & pgm. mgt., AstraZeneca
Daniel J. Gandor, head of digital accelerator - USA, Takeda
Geeta Wilson, vice president, consumer experience - enterprise transformation, Humana

2:20 PM
TO
2:50 PM


SPONSORED
BY:

GHG | GREYHEALTH
GROUP

Devices, IoT, and VR- Oh My!

In this session we explore the endless possibilities that health tech opens up for the pharma marketer. Learn how pharma can leverage the various innovations health tech provides the market, including wearables and the application of virtually reality. Learn how to leverage the data and critical insights these gadgets provide.

Speaker:
Erin Byrne, chief client officer, ghg | Grey Healthcare Group

2:50 PM
TO
3:20 PM

Afternoon Networking and Coffee Break

3:15 PM
TO
3:45 PM

Deep Dive Workshops

See next tab for full descriptions

3:45 PM
TO
3:55 PM

Deep Dive Workshops Debrief

Key highlights and tangible takeaways are shared in this workshop debrief session moderated by MM&M’s editor in chief.

3:55 PM
to
4:25 PM

Sponsored
by:

McCann
Health

Value-Based Care: It Takes an Ecosystem

The idea of shared risk is expanding beyond hospitals, physicians, and payers. Now everyone, including biopharma, is moving to be on more value-based footing. That common desire to focus  on patient outcomes, and publicize it, is the first pillar of a digital health strategy. Join insurers, providers and biopharma firms as they discuss results of pilots and innovations they've tested with the aim of boosting patient-level outcomes.

Speaker:
Ashish Atreja, MD, MPH, chief innovation and engagement officer, medicine, Icahn School of Medicine, Mount Sinai, NY

4:25 PM
to
5:05 PM

MM&M STARTUP SHOWDOWN

Health tech innovation competition where finalists present their wares to industry “sharks” from biopharma disease and med tech.

Enter the MM&M Startup Showdown here. Entry deadline April 10, 2017.

5:05 PM
to
5:35 PM


Sponsored
BY:

MICROMASS

Influencing Patient-Provider Behavior: Is Digital Health the Answer?

In this session we explore evidence-based and patient-centric approaches to healthcare. Learn how pharma is innovating with key partners to influence patient behavior,  track health, and direct care.

5:35 pM
to
5:45 PM

Closing Remarks

6:00 PM
to
6:30 PM

Cocktail Networking Reception

6:30 PM
to
8:30 PM

MM&M Top 40 healthcare Transformers Dinner

Celebrate this year's Top 40 Healthcare Transformers and Top 10 Innovation Catalysts
*Dinner tickets not included in conference ticket pricing. Upgrade your conference tickets at check out and save $200 on both events.

3:15 PM
TO
3:45 PM

SPONSORED
BY:

UNDERSCORE
MARKETING

Session #1

Analytical Insights for HCP Marketing

In this workshop, we explore the power of analytics and the insights they provide for your HCP marketing efforts.  We discuss how to bring performance data sets together quickly and accurately, so marketing can adequately inform the rest of the company.

Speaker:
Tom Hespos, founder, chief media officer, Underscore Marketing

Session #2

It’s a Mobile World, and Pharma Must Live in It!

This workshop explores the best practices in developing a strategy for mobile advertising in pharma. Join us for a discussion of the industry’s adaption to the new digital paradigm, where we focus on building digital ad strategy, strategic mobile ad spend, and adherence to HIPAA privacy regulations.

Ticket Pricing

Registration now open!

$
795
individual rate
check mark

Full conference pass

check mark

Key networking opportunities
at our breakfast, luncheon, and, cocktail receptions

check mark

Unlimited snack and beverages

$
695pp
 groups 2-5 rate
check mark

$100 off individual tickets

check mark

Full conference pass

check mark

Key networking opportunities
at our breakfast, luncheon, and, cocktail receptions

check mark

Unlimited snacks and beverages

$
495pp
 groups 6+ rate
check mark

$200 off individual tickets

check mark

Full conference pass

check mark

Key networking opportunities
at our breakfast, luncheon, and, cocktail receptions

check mark

Unlimited snacks and beverages

register

2016
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730 Third Ave
NY, NY

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location

730 Third Ave
New York, New York

more information
phone

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