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CHANGE STARTS WITH YOU

New York City
May 1, 2017
WElcome to the 3rd Annual MM&M Transforming Healthcare Conference

Going Beyond The Pill

True transformation requires sharing ideas, data, AND new technology
among biopharma, payers, providers and patients

 Let's break down the silos. At MM&M Transforming Healthcare 2017, we'll identify the key technology that can help improve outcomes, showcasing examples of beyond-the-pill that have turned the corner not only in areas like adherence and support but also in reimbursement and rationalizing the cost of care. We will explore ways to create more connections and trust between bio pharma and the rest of the health ecosystem. And, since so much of what we learn in healthcare is through collaboration, come together to innovate for patients.

what's in store for 2017?

Leadership Image
Thought Leadership

We will be joined by over 20+ industry leading speakers from Pharmaceutical Companies, Pharma Marketing Agencies and BioTech Companies covering the ins and out on how to take your marketing strategies beyond the pill.

Innovation Image
INNOVATION

This not to be missed opportunity will provide the latest innovative and transformative pitches from start-ups to industry natives at this year's Shark Tank session.

Networking
Networking

Join us throughout the day for key networking opportunities  at our breakfast, luncheon, and, cocktail receptions.
 
Want more networking?

Upgrade your conference ticket to include a night of celebration at the 2017 Top 40 Transforming Healthcare Dinner!

Highlights from 2016

See what you missed in 2016

 On May 5, 2016 the biggest players in the digiceuticals world—from health-tech startups, to the investor community, government and the giants in healthcare— came together to engage in another day of exploring ways to go beyond the pill at the 2nd annual MM&M Transforming Healthcare Conference. Watch our video highlights from our event.

2017 advisory board

MM&M has worked with our newly formed advisory board to bring you
cutting-edge examples of innovation and content that has been specifically curated for you

Stephanie Bova
stephanie bova

Head of Europe and Canada and head of global operations, digital accelerator, Takeda

Shween Gwee
Shwen Gwee

Director, digital customer insights, Biogen

Meghan Rivera
Meghan Lopresto-Rivera

VP, digital marketing, AMAG Pharmaceuticals

Joe Sheilds
JOE SHIELDS

Sr. director, global strategy & innovation, AstraZeneca

KEynote speaker

Gautam Gulati, MD, MBA, MPH

Founder & CEO, Unusual; Adjunct Faculty, Johns Hopkins Carey Business School, Duke University Corporate Education, Singularity University; Medical Advisor, Klick Health

Dr. Gautam Gulati is a globetrotting expert on innovation. Over the past 20 years, Dr. Gulati has been helping organizations navigate amongst the tumultuous terrain of disruptive innovations. While on paper he is typically defined by the two letters that proceed his name "Dr", he is most valued for his diverse collage of experiences, interests, and skills spanning a wide range of industries that have come to represent his signature trademark as being simply 'unusual'. 

learn more
speaker

Melinda Richter

head, Johnson & Johnson Innovation, JLABS

As Head of Johnson & Johnson Innovation, JLABS (JLABS), Melinda Richter fosters the Johnson & Johnson Family of Companies external R&D engine and supports the innovation community by creating capital-efficient commercialization models that give early stage companies a big company advantage. By providing infrastructure, services, educational programs and networks in global hotspots, JLABS is the best place to start a pharmaceutical, medical device or consumer health company. 

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speaker

Ashish Atreja, MD, MPH

chief innovation and engagement officer, medicine, Icahn School of Medicine, Mount Sinai, NY

Dr. Atreja has received formal training in public health and is board certified in gastroenterology, clinical informatics and internal medicine. Over the last fifteen years, he has led many public health and informatics initiatives at Cleveland Clinic and Mount Sinai Medical Center, NY that includes developing online education modules, leading EHR implementation, performing analytics on healthcare data and developing enterprise-wide mobile apps.

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speaker

Joe Shields

Sr. director, global strategy & innovation, AstraZeneca

In his current role as Global Director, Digital Strategy, he leads the strategy and design of digital, mobile and social marketing programs for AstraZeneca in key markets around the world.He earned a BA from Temple University, an MBA from the Pennsylvania State University, and two EMMY awards.

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2017 AGENDA

*agenda subject to change

8:00 AM
To
9:00 AM

8:00 AM to 9:00 AM

Breakfast and Registration

9:00 AM
TO
9:05 AM

9:0 am to 9:05 AM

Welcome Remarks

9:05 Am
To
9:30AM

9:05 AM to 9:30 AM

Keynote: Designing for Empathy in a Tech-Driven Era

This keynote explores the beyond the pill journey and the need for an industry wide shift in mindset. Learn how we can transform healthcare from serving a reactive, sick care system to one that truly delivers proactive health centered around the needs of the individual.

Speaker:

Gautam Gulati, MD, MBA, MPH, founder and CEO, Unusual; adjunct Faculty, Johns Hopkins Carey Business School, Duke University Corporate Education, Singularity University; medical advisor, Klick Health

9:30 AM
to
9:45 AM

Sponsored
by:

CMI/COMPAS

9:30 AM to 9:45 AM
Sponsored by: CMI/Compas

State of the Union in Healthcare

Stan Woodland, CEO, CMI/Compas will moderate this lightning round session with healthcare marketing leaders. The discussion will center around the future of pharmaceutical marketing and offers advice on how to prepare for it today.

Panelists:
Dr. Susan Dorfman, chief commercial officer, CMI/Compas
Ritesh Patel, chief digital officer, WPPHealth & Wellness
Becky Chidester, CEO, Wunderman Health

 Moderator:
Stan Woodland, CEO, CMI/Compas

9:45 am
to
10:15 AM


SPONSORED
BY:

Intouch
Soultions

9:45 Am to 10:15 Am
Sponsored By: Intouch Solutions

The Intersection of Data, Technology, and Medicine

Focused discussion on the convergence of data, technology, and medicine, and their
transformative impact on patients, providers and pharma marketers.

Panelist(s): 
Monique Levy, EVP, customer strategy and value, PatientsLikeMe
Animesh Gandhi, MS, senior director, commercial technology, Otsuka Pharmaceutical
Neal Welbourne, director of analytics strategy, Intouch Solutions

Moderator:
Meghan Lopresto-Rivera, VP, digital marketing, AMAG Pharmaceuticals

10:15 AM
TO
10:40 AM

Morning Networking and Coffee Break

10:40am
TO
11:10 AM

10:40 AM to 11:10 Am

Teaching the Machines: How Biopharma Can Integrate AI

From its beginnings in business intelligence (Bi) to the latest developments in artificial intelligence (Ai), data is being empowered by tech to drive biopharma forward toward ever more informed insights all along the lifecycle. Building out your own data-science team requires a major cultural shift, however, while finding machine-learning partners who understand medicines is challenging, as well. Join us for a panel discussion with three biopharma veterans who can help you bypass the hype to answer the question, What does it really take to bring cognitive computing and other new data-science expertise into this industry?

Panelists:
Aman Bhandari, PHD, excutive director, data science and partnerships, Merck
Stephanie Bova, head of Europe and Canada and head of global operations, digital accelerator, Takeda Michael Li, founder and CEO, The Data Incubator

Moderator:
Sara Holoubek, CEO, Luminary Labs

11:10 AM
tO
11:40AM


Sponsored
By:

Wunderman
Health

11:10 AM to 11:40 AM
Sponsored by: Wunderman Health

A Perception Problem: How Marketers Can Inspire Action, Personally

How healthy are you? Every person answers this question differently and their responses are rooted in perceptions, not reality. Perceptions that are emotional and that influence their paths and actions. To encourage better health choices, healthcare marketers must bake emotion into how they create, design and deliver content. And they must use data and technology to recognize customers, anticipate needs and respond at the right moments. Becky Chidester and Deb Furey share research and examples of work that demonstrate how marketers can make these relevant connections – the kinds that inspire action.

Becky Chidester and Deb Furey share research and examples of work that demonstrate how marketers can make these relevant connections – the kinds that inspire action.

Speakers:
Becky Chidester, CEO, Wunderman Health
Deborah Furey, SVP, data & analytics, Wunderman Health

11:40AM
to
12:00PM

11:40 AM to 12:00 PM

Re-Humanizing Medicine through Photos

A picture is worth a thousand words. What if that picture is of an actual stage-4 cancer patient? Real pictures of real people are often a no-no for big pharma. Following 20 years of work in cancer advocacy, Gilles Frydman is on a quest to use his portraits of people with cancer to put a human face on drug development. His powerful images, shown in rapid succession in a wordless presentation, will change how you view the patient, literally

Speaker:
Gilles Frydman, founder, ACOR, Smart Patients & Not A Drawing

12:00 PM
TO
1:00 PM

Lunch

1:00 PM
TO
1:20 PM

Sponsored
by:

Calcium

1:00 PM to 1:20PM
Sponsored by: Calcium

Multichannel Marketing with Physician-Level Engagement Data

Carefully designed and properly executed multichannel marketing (MCM) campaigns targeting healthcare professionals offer pharma marketers the opportunity to use data to prove marketing ROI. Starting with a solid brand strategy and tactical set—including goals, objectives, and KPIs—there are four elements necessary for the execution of a successful, highly measurable MCM program. We’ll examine each of these elements in detail, with an eye toward practical implementation and outcomes.

Speaker:
Don Feiler, partner/ chief digital officer,  Calcium

1:20 PM
TO
1:40 PM

Sponsored
By:

Skipta

1:20 PM to 1:40 PM
Sponsored by: Skipta

Breaking down barriers and forging connectivity

Learn how healthcare marketers are leveraging data amidst a digital convergence in the industry. Discover how data is informing the creative decisions of top healthcare brands,
while setting the foundation for smarter decision making in your campaigns.

Speaker:
Dr. Theodore Search, Pharm.D, founder and CEO, Skipta

1:40 PM
TO
2:10 PM

1:40 PM to 2:10 PM

Building a System for Innovation

Large healthcare organizations follow many paths to building a systematic innovation capability for digital health. This panel explores how leaders in different business areas can move beyond ad hoc innovation by creating more structure and governance, while fostering a strong entrepreneurial spirit among employees and external partners.

Panelist(s):
Geeta Wilson, vice president, consumer experience - enterprise transformation, Humana
Judy Sewards, VP, digital strategy and data innovation, Pfizer

Moderator:
Joe Shields, sr. director, global strategy & innovation, AstraZeneca

2:10 PM
TO
2:40 PM


SPONSORED
BY:

GHG | GREYHEALTH
GROUP

2:10 PM to 2:40 PM
Sponsored by: GHG | GreyHealth Group

Devices, IoT, and VR- Oh My!

In this session we explore the endless possibilities that health tech opens up for the pharma marketer. Learn how pharma can leverage the various innovations health tech provides the market, including wearables and the application of virtually reality. Learn how to leverage the data and critical insights these gadgets provide.

Speaker:
Erin Byrne, chief client officer, ghg | greyhealth group, part of WPP Health & Wellness

2:40 PM
TO
3:00 PM

Afternoon Networking and Coffee Break

3:00 PM
TO
3:35 PM

Sponsored
by:

underscore

3:00 PM to 3:35 Pm
Sponsored by: Underscore

Analytical Insights for HCP Marketing

In this workshop, we explore the power of analytics and the insights they provide for your HCP marketing efforts.  We discuss how to bring performance data sets together quickly and accurately, so marketing can adequately inform the rest of the company

Speakers:
Tom Hespos, founder, chief media officer, Underscore Marketing
Chris Tuleya, EVP, media, Underscore Marketing

3:35 PM
to
4:05 PM

Sponsored
by:

McCann
Health

3:35 TO 4:05 PM
SPONSORED BY: McCann Health

Value-Based Care: It Takes an Ecosystem

The idea of shared risk is expanding beyond hospitals, physicians, and payers. Now everyone, including biopharma, is moving to be on more value-based footing. That common desire to focus  on patient outcomes, and publicize it, is the first pillar of a digital health strategy. Join insurers, providers and biopharma firms as they discuss results of pilots and innovations they've tested with the aim of boosting patient-level outcomes.

Speakers:
Ashish Atreja, MD, MPH, chief innovation and engagement officer, medicine, Icahn School of Medicine, Mount Sinai, NY
Jay Rajda, MD, MBA, FACP, chief clinical transformation officer, Aetna
Melinda Richter, head, Johnson & Johnson Innovation, JLABS

Moderator:
Amar Urhekar, president, McCann Health Americas

4:05 PM
to
4:45 PM

Sponsored
by:

Ogilvy Commonhealth

4:05 PM to 4:45 PM
Sponsored by: Ogilvy Commonhealth

MM&M STARTUP SHOWDOWN

Health tech innovation competition where finalists present their wares to industry “sharks” from biopharma, hospital and med tech.

Judges:
Steve Berman, director, innovation, Montefiore Health System
Larry Brooks, director, business innovation, digital health, Boehringer Ingelheim
Aaron Nelson, investor, dRx Capital

Moderator:
Ritesh Patel, chief digital officer, healthcare specialist unit, WPP Health & Wellness

4:45 PM
to
5:15 PM


Sponsored
BY:

MICROMASS

4:45 PM to 5:15 PM
Sponsored BY: MicroMass

Influencing Patient-Provider Behavior: Is Digital Health the Answer?

In this session we explore evidence-based and patient-centric approaches to healthcare. Learn how pharma is innovating with key partners to influence patient behavior,  track health, and direct care.

Panelists:
Rick Altinger, CEO, Glooko
Teresa McArthur, MS, RD, CDE, LDN, clinical director, Fit4D
David Weingard, CEO, Fit4D
Rob Peters, EVP, strategy, MicroMass Communications

Moderator:
Marc Iskowitz, editor-in-chief, MM&M

5:15 pM
to
5:20 PM

Closing Remarks

5:30PM
to
6:30 PM

5:30 PM - 6:30 PM

Cocktail Networking Reception

6:30 PM
to
8:30 PM

6:30 PM - 8:30 PM

MM&M Top 40 healthcare Transformers Dinner

Celebrate this year's Top 40 Healthcare Transformers and Top 10 Innovation Catalysts
*Dinner tickets not included in conference ticket pricing. 

Ticket Pricing

Registration now open!

$
795
individual rate
check mark

Full conference pass

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Key networking opportunities
at our breakfast, luncheon, and, cocktail receptions

check mark

Unlimited snack and beverages

$
695pp
 groups 2-5 rate
check mark

$100 off individual tickets

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Full conference pass

check mark

Key networking opportunities
at our breakfast, luncheon, and, cocktail receptions

check mark

Unlimited snacks and beverages

$
495pp
 groups 6+ rate
check mark

$200 off individual tickets

check mark

Full conference pass

check mark

Key networking opportunities
at our breakfast, luncheon, and, cocktail receptions

check mark

Unlimited snacks and beverages

register

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Convene,
730 Third Ave
NY, NY

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location

730 Third Ave
New York, New York

more information
phone

646.576.4907

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